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The Secrets Behind Four Successful Instagram Contests

The Secrets Behind Four Successful Instagram Contests

People love pictures, and they really love sharing pictures of themselves, their families, pets, food, favorite clothing items, sunsets, and a host of other random things. I’m no exception. This would explain the success Instagram has seen. In April of 2012, Instagram launched its app for Android. In less than one day, more than a … Click to Read More →

Three Easy-to-Make Content Marketing Blunders

Three Easy-to-Make Content Marketing Blunders

Content marketing isn’t rocket surgery, but it does have a lot of moving parts. If you do something — anything — every day, eventually, you fall into autopilot, and you’re no longer really thinking things through. You may forget about one of those moving parts, and that’s how you make mistakes. Even expert marketers make … Click to Read More →

Excel Drop Downs, From Simple to Swanky [Video]

Excel Drop Downs, From Simple to Swanky [Video]

Entering data into Excel can be tedious and confusing to users. Fortunately, you can simplify the process. You can use drop down lists to limit data entry options to just one list of items. (Not to mention they just make you look that much cooler.) In just a few steps, you can create three different … Click to Read More →

Feeling Lucky? A Special BlueGlassX Savings Just for You!

Feeling Lucky? A Special BlueGlassX Savings Just for You!

The Irish aren’t the only ones who are lucky. We believe there is a pot of gold at the end of each rainbow. In the spirit of St. Patrick’s Day, we wanted to share a little bit of the luck of the Irish with you! Save an additional $150 on your all-access pass to BlueGlassX … Click to Read More →

21 Tools for Maximizing Productivity

21 Tools for Maximizing Productivity

How can you do more with less? Our world moves fast. There seems to be a never ending quest to keep up with everything happening online today. And that’s before factoring in all of the communication that happens in one day alone! So how can you get more done each day with less time and … Click to Read More →

10 Tips from a Techie: Conference Edition

10 Tips from a Techie: Conference Edition

I’ve found most marketers agree that active involvement with industry events like conferences, meetups, hangouts, networking events, and Q&As can give your company a competitive advantage and set you apart as a contributor to the community. Additionally, events present an opportunity to meet people who could make a lasting impact on your business and even … Click to Read More →

Three Things Ira Glass Taught Me About Storytelling

Three Things Ira Glass Taught Me About Storytelling

In December 2012, I was fortunate to see Ira Glass, host of National Public Radio’s “This American Life,” perform a live one-man show at the Troy Music Hall in Troy, New York. “This American Life” is one of my favorite radio programs, so I was pretty excited about the opportunity to hear Glass talk about … Click to Read More →

Think Before You Link! Defensible Link Building in a Post-Penguin World

Think Before You Link! Defensible Link Building in a Post-Penguin World

At SES London last week, my presentation looked at the process we use at BlueGlass UK to analyse a website’s link profile. This is primarily useful if a new client had been hit by the Google Penguin update, but we use this process for all clients. After all, everyone can improve and if there’s something … Click to Read More →

Why Google’s Move to Enhanced Campaigns Might Actually Be a Good Thing

Why Google’s Move to Enhanced Campaigns Might Actually Be a Good Thing

Google ignited the paid search world this month with the release of Enhanced Campaigns.  I’ve observed a number of concerns among the paid search community, particularly around measurement, data collection, and campaign structuring. Advertisers and agencies have spent the last few years restructuring PPC (pay per click) accounts and heavily segmenting campaigns to allow for … Click to Read More →

Developing an Agile and Integrated Marketing Team with Google Reader

Developing an Agile and Integrated Marketing Team with Google Reader

Agile Marketing has been talked about a lot recently and has grown vastly in context and popularity. In reality, it’s just a fancy term for being nimble in reacting quickly to shifts in the market. As a marketer, have you ever thought about using a simple tool like Google Reader in helping you tackle the … Click to Read More →

The Digital Marketing Blog by BlueGlass
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Like what you see? Let's talk about how we can help your business. Contact Us -->

The Secrets Behind Four Successful Instagram Contests

The Secrets Behind Four Successful Instagram Contests

People love pictures, and they really love sharing pictures of themselves, their families, pets, food, favorite clothing items, sunsets, and a host of other random things. I’m no exception. This would explain the success Instagram has seen. In April of 2012, Instagram launched its app for Android. In less than one day, more than a … Click to Read More →

Three Easy-to-Make Content Marketing Blunders

Three Easy-to-Make Content Marketing Blunders

Content marketing isn’t rocket surgery, but it does have a lot of moving parts. If you do something — anything — every day, eventually, you fall into autopilot, and you’re no longer really thinking things through. You may forget about one of those moving parts, and that’s how you make mistakes. Even expert marketers make … Click to Read More →

Excel Drop Downs, From Simple to Swanky [Video]

Excel Drop Downs, From Simple to Swanky [Video]

Entering data into Excel can be tedious and confusing to users. Fortunately, you can simplify the process. You can use drop down lists to limit data entry options to just one list of items. (Not to mention they just make you look that much cooler.) In just a few steps, you can create three different … Click to Read More →

Feeling Lucky? A Special BlueGlassX Savings Just for You!

Feeling Lucky? A Special BlueGlassX Savings Just for You!

The Irish aren’t the only ones who are lucky. We believe there is a pot of gold at the end of each rainbow. In the spirit of St. Patrick’s Day, we wanted to share a little bit of the luck of the Irish with you! Save an additional $150 on your all-access pass to BlueGlassX … Click to Read More →

21 Tools for Maximizing Productivity

21 Tools for Maximizing Productivity

How can you do more with less? Our world moves fast. There seems to be a never ending quest to keep up with everything happening online today. And that’s before factoring in all of the communication that happens in one day alone! So how can you get more done each day with less time and … Click to Read More →

10 Tips from a Techie: Conference Edition

10 Tips from a Techie: Conference Edition

I’ve found most marketers agree that active involvement with industry events like conferences, meetups, hangouts, networking events, and Q&As can give your company a competitive advantage and set you apart as a contributor to the community. Additionally, events present an opportunity to meet people who could make a lasting impact on your business and even … Click to Read More →

Three Things Ira Glass Taught Me About Storytelling

Three Things Ira Glass Taught Me About Storytelling

In December 2012, I was fortunate to see Ira Glass, host of National Public Radio’s “This American Life,” perform a live one-man show at the Troy Music Hall in Troy, New York. “This American Life” is one of my favorite radio programs, so I was pretty excited about the opportunity to hear Glass talk about … Click to Read More →

Think Before You Link! Defensible Link Building in a Post-Penguin World

Think Before You Link! Defensible Link Building in a Post-Penguin World

At SES London last week, my presentation looked at the process we use at BlueGlass UK to analyse a website’s link profile. This is primarily useful if a new client had been hit by the Google Penguin update, but we use this process for all clients. After all, everyone can improve and if there’s something … Click to Read More →

Why Google’s Move to Enhanced Campaigns Might Actually Be a Good Thing

Why Google’s Move to Enhanced Campaigns Might Actually Be a Good Thing

Google ignited the paid search world this month with the release of Enhanced Campaigns.  I’ve observed a number of concerns among the paid search community, particularly around measurement, data collection, and campaign structuring. Advertisers and agencies have spent the last few years restructuring PPC (pay per click) accounts and heavily segmenting campaigns to allow for … Click to Read More →

Developing an Agile and Integrated Marketing Team with Google Reader

Developing an Agile and Integrated Marketing Team with Google Reader

Agile Marketing has been talked about a lot recently and has grown vastly in context and popularity. In reality, it’s just a fancy term for being nimble in reacting quickly to shifts in the market. As a marketer, have you ever thought about using a simple tool like Google Reader in helping you tackle the … Click to Read More →