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How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine

There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging. With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing…

A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research

Competitive research is an extremely lengthy, time-consuming and constant process. This post walks through how to investigate your competitors’ various online marketing strategies.

Unraveling Open Graph Part 3 – Back to the Basics

Unraveling Open Graph Part 3 – Back to the Basics

As I sat down and read through my Open Graph part 1 and part 2 series, I realized that a lot of questions I had been getting afterward had to do with actually getting Open Graph set up and functional within your site. For that reason, I’ve decided to turn our blog into a time…

The End of BlueGlass TPA

It’s been an amazing few days in Tampa- and now that the conference is over, we’ve really had time to reflect and absorb everything that we learned and the relationships that were made. If you’ve been following our hashtag (#BGTPA) as well as the daily recaps and live blogging, you’ll know there were Red Bull…

Using Authorship Markup to Increase Click-Through Rates in the SERPs

Using Authorship Markup to Increase Click-Through Rates in the SERPs

It’s also easy to remember someone’s name when you’re reading a post, but it’s harder to forget their face. This post shows how to markup blog posts to reveal the author within search results.

Quality Fans & EdgeRank = Recipe for Visibility

Quality Fans & EdgeRank = Recipe for Visibility

While EdgeRank isn’t something that gets gamed or manipulated maliciously, it’s something we should pay attention to as we and our brands get more and more social.

Google + … You?

Google + … You?

If you’re anything like me, you were probably up into the wee hours of the morning the night you got your Google + invite. You’ve also probably noticed that it’s extremely filled with early adopters without much noise from the average everyday user. This won’t be a review, because we’ve seen review…after review… after walk…

Unraveling Facebook Open Graph – Part 1

Unraveling Facebook Open Graph – Part 1

One of the biggest mistakes marketers (and brands) make is thinking that they can install a like button with a plugin, and leave it. They’re doing it wrong. I’m pretty sure by now you all know about my obsession/fascination with Facebook and Open Graph, and I’ve been diligently working to understand and utilize these attributes.…

How to Pull a @JamesFranco and Fail at Twitter

How to Pull a @JamesFranco and Fail at Twitter

Oh James Franco. Twitter’s own “one hit wonder.” Did you go check out his Twitter profile? Yeah, there isn’t one anymore. Let’s take it back to the basics, shall we? For anyone who was following James Franco when he started a twitter account (guilty!) you probably noticed, VERY QUICKLY, how terrible he was at it.…