This week has been a hugely exciting one for everyone here atÃ‚Â
QuaturoÃ‚Â BlueGlass UK!
Following ourÃ‚Â bigÃ‚Â announcementÃ‚Â on Thursday, I presented at the BlueGlass London Party onÃ‚Â The State of Content Marketing in the UK. This looked a number of very interesting stats on the UK market, based upon theÃ‚Â Econsultancy / Outbrain content marketing survey report.
As I explained in my presentation, the UK are still getting to grips with the term ‘content marketing’ in a lot of ways.Ã‚Â Interestingly, the results show thatÃ‚Â 38% of companies already have a content marketing strategy. There’s a long way to go, but withÃ‚Â 90% of companies agreeing that content marketing will become more importantÃ‚Â over the next 12 months, it’s looking like the gap will be significantly closing on theÃ‚Â 62% who are missing outÃ‚Â right now.