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Content Marketing – Are You in the 62%? [Infographic]

Content Marketing – Are You in the 62%? [Infographic]

This week has been a hugely exciting one for everyone here at Quaturo BlueGlass UK!

Following our big announcement on Thursday, I presented at the BlueGlass London Party on The State of Content Marketing in the UK. This looked a number of very interesting stats on the UK market, based upon the Econsultancy / Outbrain content marketing survey report.

As I explained in my presentation, the UK are still getting to grips with the term ‘content marketing’ in a lot of ways. Interestingly, the results show that 38% of companies already have a content marketing strategy. There’s a long way to go, but with 90% of companies agreeing that content marketing will become more important over the next 12 months, it’s looking like the gap will be significantly closing on the 62% who are missing out right now.


So where do you fit? Are you one of the 38% of companies that have a content marketing strategy in place? Or are you one of the 62% who may be missing a big opportunity?

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Comments

  1. Alex Rascanu says:

    Useful survey. And interesting content marketing infographic, Kevin.

  2. Hello Kevin Gibbons!

    Content marketing is really powerful concept and people who take advantage of it they can boost their traffic/leads/sales…etc… by providing value to the publicity! The more valuable you are the more you are welcome to the search engines because all these updates can determine either a website is valuable or not.

    Thank you,
    Zouras

  3. Laura Lippay says:

    Been in the 38% since it’s been 8%. ;)

  4. Hard page says:

    We have to impress with marketing content to attract consumers at the first time.