Matthew Brown has designed and implemented search marketing and audience development campaigns for dozens of companies, from Fortune 500 publishers and large e-commerce companies, to emerging startups. His current venture is AudienceWise, specializing in search engine optimization for publishers and news sites, data-driven marketing, and semantic web strategy.
He has worked with some of the most complex sites on the web, including American City Business Journals, Sports Illustrated, Golf.com, United Press International, Oregon Public Broadcasting, Portfolio.com, University of Phoenix, ESPN.com, and ToysRus.com.
Prior to launching AudienceWise, he was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for NYTimes.com and The Boston Globe (Boston.com). After joining the New York Times Co, his team helped exponentially grow search traffic to the newspaper's websites.
In his spare time, he serves on the Advisory Board of SEMPDX: Search Engine Marketing Professionals of Portland, where he holds a black belt in knowing where to eat and drink at any time of the day or night.