Todd Friesen is the Director of SEO for Salesforce.com. He's an SEO strategist and is considered to be an SEO pioneer. Previously he was Director of SEO at Performics and prior to that, VP of Search at Position Technologies. He entered the SEO world in 1998 and has since worked with top-name clients such as Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Todd was also the director of SEO for Range Online Media, where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. An expert in search engine marketing, he is a former administrator at Webmasterworld.com and a former moderator of the Search Engine Watch Forums.